Sal Paradise is named after Jack Kerouac’s alter ego, Sal Paradise, and we specialize in archival releases, original manuscripts, vinyl, and multimedia projects that bridge past and present. It was co-founded by Jim Sampas and Sylvia Cunha, two longtime collaborators at the forefront of creative production and cultural preservation.

Jim Sampas, Literary Executor of the Jack Kerouac Estate, has been called “the thinking person's producer [who has a] reputation for sticking out of the pack” by The Los Angeles Times. His work spans music, film, and literature, with projects earning critical acclaim in Rolling Stone, People, Newsweek, CNN, The New York Times, Time, Entertainment Weekly, and NPR.

Sylvia Cunha is a veteran music industry executive with over two decades of experience in promotion, marketing, and live event creation. She has worked with many well-known musicians, promoters, festivals, and venues and her work has received coverage in Billboard, Pollstar, Deadline Hollywood, and The Boston Globe, and many other publications. Sylvia oversees all aspects of marketing and business development for the Jack Kerouac Estate.

At its core, Sal Paradise is about legacy. We help amplify stories that matter and preserve the soul of independent art in a world that moves too fast.