Sal Paradise is a multimedia company, boutique label, and publishing imprint dedicated to preserving bold voices, amplifying artistic expression, and celebrating the creative spirit of the Beat Generation and beyond. Inspired by the restless energy of Jack Kerouac’s alter ego, Sal Paradise, we champion writers, musicians, and storytellers who challenge convention and leave a lasting cultural imprint.

We specialize in archival releases, vinyl, and multimedia projects that bridge past and present, offering a platform to both emerging talent and iconic figures whose work deserves rediscovery. From unreleased archives to original manuscripts and live performances, every release is carefully curated, designed for collectors and dreamers alike.

Sal Paradise was co-founded by Jim Sampas and Sylvia Cunha, two longtime collaborators at the forefront of creative production and cultural preservation.

Jim Sampas, Literary Executor of the Jack Kerouac Estate, has been called “the thinking person's producer [who has a] reputation for sticking out of the pack” by The Los Angeles Times. His work spans music, film, and literature, with projects earning critical acclaim in Rolling Stone, People, Newsweek, CNN, The New York Times, Time, Entertainment Weekly, and NPR.

Sylvia Cunha is a veteran music industry executive with over two decades of experience in promotion, marketing, and live event creation. She has worked with many well-known musicians, promoters, festivals, and venues and her work has received coverage in Billboard, Pollstar, Deadline Hollywood, and The Boston Globe, and many other publications. Her main focus has always been to connect fans with artists, authors, personalities, and brands through unique experiences. Sylvia oversees all aspects of marketing and business development for the Jack Kerouac Estate.

At its core, Sal Paradise is about legacy. We help amplify stories that matter and preserve the soul of independent art in a world that moves too fast.